(江本勝, Emoto Masaru?, born July 22, 1943) is a Japanese author and entrepreneur known for his claim that if human speech or thoughts are directed at water droplets before they are frozen, images of the resulting water crystals will be “beautiful” or “ugly” depending upon whether the words or thoughts were positive or negative. Emoto claims this can be achieved through prayer, music or by attaching written words to a container of water.
Since 1999 Emoto has published several volumes of a work titled Messages from Water, which contains photographs of water crystals next to essays and “words of intent.”
In addition to his books, Emoto also sells various water products from his websites and catalogs, which are purported to have healing properties derived from his research and experiments.
Water crystal work
Emoto‘s water crystal experiments consist of exposing water in glasses to different words, pictures, or music, and then freezing and examining the aesthetics of the resulting crystals with microscopic photography. [unreliable source? ] Emoto claims that there are “many differences in the crystalline structure of the water” depending on the type of water source, which were taken from all over the world. For example, a water sample from a “pristine mountain” stream would purportedly show a “geometric” design that is “beautifully” shaped when frozen. On the other hand, “polluted water” sources will supposedly show a “definite distortion” and will be “randomly formed”.